UPDATE 1-Sears to sell Jenn-Air luxury kitchen line - News

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UPDATE 1-Sears to sell Jenn-Air luxury kitchen line

By: AFX | 04 Nov 2009 | 11:35 AM ET

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By Dhanya Skariachan HOFFMAN ESTATES, Ill., Nov 4 (Reuters) - Sears Holdings Corp said on Wednesday it will be the sole national retailer for a new line of luxury kitchen appliances by Whirlpool unit Jenn-Air, in a bid to woo shoppers ahead of the key holiday season. The new line, which includes as many as 17 Jenn-Air appliances ranging from wall ovens to downdraft cooktops, will be available to shoppers at 255 of Sears' largest stores starting later this month. Customers can also view the new line at sears.com. The new line includes ovens priced between $1,900 and $5,000 and built-in refrigerators priced between $7,500 and $9,900, among others. Sears said its customers had expressed their interest in high-end kitchen appliances and its decision to carry the pricer Jenn-Air line was aimed to bolster its product selection ahead of the holiday season. Sears shares were up 1.8 percent, or $1.18, to $69.27. Whirlpool were down 1.3 percent, or 96 cents, to $73.46 onWednesday. (Reporting by Dhanya Skariachan; Editing by Derek Caney) ((dhanya.skariachan @thomsonreuters.com; + 1 646 223 6191; Reuters Messaging:dhanya.skariachan.reuters.com@reuters.net;)) Keywords: SEARS/ (See http://blogs.reuters.com/shop-talk/ for Shop Talk -- Reuters' retail and consumer blog.) COPYRIGHT Copyright Thomson Reuters 2009. All rights reserved.

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