There Must Be A Pony In Here Somewhere
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Why a Pony? To be clear, there were no ponies harmed in the making of this blog. The blog’s name, “There Must Be a Pony In Here Somewhere,” comes from an old joke, a favorite of Ronald Reagan’s, that essentially means, with a pile of you-know-what this big, there MUST be a pony—a bright side—in here somewhere!
Rock Band Weezer Uses Snuggie to Promote New Album
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CNBC.com Staff Writer
Alternative-rock band Weezer, known for its hipster coolness, is using possibly the uncoolest thing on the planet to promote its new album: a blanket with sleeves.
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Source: Weezer.com Are you a Snuggie little Wuggie? Yes you are. Oh yes you are. |
If you buy a Weezer Snuggie (a Wuggie) for $30, you get their new album, “Ratitude,” for free. They also have a deluxe pack, where you get a ZEBRA Snuggie and a special edition of the CD that has four extra tracks.
It is, of course, meant to be ironic — like when the trucker hat became popular with 20-somethings. But blogger Marshall Kirkpatrick points out that it’s also likely a sign of the times:
“It's pretty funny, really. People do seem more willing to buy these ridiculous blankets with arms than they are to pay for music these days. I think that's the point.”
They even have an infomercial for the Wuggie, complete with cocoa-sipping and foot-rubbing while the whole band snuggles in their Wuggies. Here's how they made it:
("Ratitude" was put out by Universal Music Group, a division of General Electric [GE
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