Skip navigation

There Must Be A Pony In Here Somewhere


Current DateTime: 10:45:28 07 Feb 2012
LinksList Documentid: 28897362
Expiration DateTime: 2/7/2012 10:48:42 PM

CONTRIBUTORS


Current DateTime: 10:45:28 07 Feb 2012
LinksList Documentid: 43857646
  • Cindy Perman

      News Editor at CNBC.com and the author of The Pony Blog (ponyblog.cnbc.com). She has also written a book, “New York Curiosities,” and does stand-up comedy.

  • Jane Wells

      CNBC business news reporter, based in Los Angeles, covering the defense and technology industries. She writes the CNBC.com blog Funny Business.

#PONYBLOG ON TWITTER

ABOUT THIS BLOG

The news can get a little heavy sometimes, with debt crises, vicious markets and crappy earnings reports. So, we dispatched our crack reporters, Cindy Perman and Jane Wells, to find some levity amid all this seriousness. May we offer you a Keynesian cocktail with a side of bacon?

Why a Pony? To be clear, there were no ponies harmed in the making of this blog. The blog’s name, “There Must Be a Pony In Here Somewhere,” comes from an old joke, a favorite of Ronald Reagan’s, that essentially means, with a pile of you-know-what this big, there MUST be a pony—a bright side—in here somewhere!

Subscribe


Current DateTime: 10:45:28 07 Feb 2012
LinksList Documentid: 43860133
Email the Pony Blog

Rock Band Weezer Uses Snuggie to Promote New Album

Published: Wednesday, 4 Nov 2009 | 1:33 PM ET
Text Size
By: Cindy Perman
CNBC.com Staff Writer

Alternative-rock band Weezer, known for its hipster coolness, is using possibly the uncoolest thing on the planet to promote its new album: a blanket with sleeves.

Source: Weezer.com
Are you a Snuggie little Wuggie? Yes you are. Oh yes you are.

If you buy a Weezer Snuggie (a Wuggie) for $30, you get their new album, “Ratitude,” for free. They also have a deluxe pack, where you get a ZEBRA Snuggie and a special edition of the CD that has four extra tracks.

It is, of course, meant to be ironic — like when the trucker hat became popular with 20-somethings. But blogger Marshall Kirkpatrick points out that it’s also likely a sign of the times:

“It's pretty funny, really. People do seem more willing to buy these ridiculous blankets with arms than they are to pay for music these days. I think that's the point.”

They even have an infomercial for the Wuggie, complete with cocoa-sipping and foot-rubbing while the whole band snuggles in their Wuggies. Here's how they made it:

("Ratitude" was put out by Universal Music Group, a division of General Electric [GE  Loading...      ()   ], which is also the parent of CNBC.)

More From CNBC.com:

© 2011 CNBC, Inc. All Rights Reserved


Current DateTime: 09:49:32 07 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 09:49:32 07 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 09:49:33 07 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 09:49:33 07 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters