Borders(R) Debuts New e-Gift Cards in a Variety of Designs, Colors for Virtually Any Occasion

ANN ARBOR, Mich., Nov 04, 2009 /PRNewswire via COMTEX/ -- Borders(R) is introducing customizable e-gift cards for virtually any occasion--from major holidays and milestones to those "just because" times when customers want to express a heartfelt wish or message. Available online at www.borders.com/giftcards in a variety of colors and creative designs, e-gift cards can be quickly created and delivered to recipients via e-mail within 24 hours. The cards are instantly redeemable online at Borders.com and in stores nationwide, and like traditional Borders gift cards, there are no fees associated with e-gift cards, and they never expire.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO) Creating an e-gift card can be done in a matter of a few minutes, providing last-minute shoppers with the peace of mind knowing they can create and send a card as late as Christmas Eve and still have it delivered by Christmas. To create the card, shoppers simply choose the denomination of the card, enter the recipient's name and e-mail address, create the e-gift card message, select a design and make the purchase--and the e-gift card will be conveniently delivered to the recipient's e-mail box.

For added convenience, customers shopping at their favorite Borders superstore can order and purchase e-gift cards for their friends and loved ones at one of the self-serve Borders.com kiosks located in the store.

Avid readers will love the instant gratification of immediately redeeming their e-gift cards on Borders.com. They can, of course, also use the e-card in Borders stores nationwide by simply providing the unique e-card number to the store associate at checkout. The e-cards are also displayable on Internet-enabled mobile devices, enabling customers to conveniently show their e-card number via the device to the store associate.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 25,000 throughout the U.S., primarily in its Borders(R) and Waldenbooks(R) stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/bordersmedia and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

SOURCE Borders URL: http://www.Borders.com www.prnewswire.com Copyright (C) 2009 PR Newswire. All rights reserved -0- KEYWORD: Michigan INDUSTRY KEYWORD: ECM

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