Skip navigation

Current DateTime: 12:57:44 29 Nov 2009
LinksList Documentid: 24355697
  • Runway Angels

      The superbowl of fashion shows, models walk down the runway at the 2009 Victoria's Secret Show.

  • Smartphone Guide

      Here's a need-to-know guide to nine devices, based on features, price, network and platform.

  • Wines for the Holidays

      Not quite sure what wine to pair with Turkey or Creme Brulee? Our experts do.

"Call of Duty" game sells $550 million in 5 days
By: Reuters | 18 Nov 2009 | 10:29 AM ET
Text Size

NEW YORK - Activision Blizzard Inc said its video game "Call of Duty: Modern Warfare 2" scored record sales of $550 million in its first five days, but the company is still concerned about weak consumer spending.

The game, a "first-person-shooter" that lets gamers portray elite soldiers hunting down targets in locations ranging from South America to Afghanistan, beat last year's blockbuster "Grand Theft Auto IV" from Take-Two Interactive Software Inc which sold more than $500 million in its first week.

Activision did not say how many units were sold in the period. Last week it said it sold 4.7 million copies for sales of $310 million on its first day in the U.S. and United Kingdom alone.

Analysts' sales estimates for the $60 game range from 11 million to 13 million units by the end of 2009. There is plenty at stake for Activision since "Call of Duty" is likely to account for a sizable chunk of the company's profits in the fourth quarter, analysts say.

Shares of the company, which have risen around 35 percent and outperformed chief rival Electronic Arts Inc's 11 percent gain, rose 5 cents in early trade on Wednesday to $11.74.

Still, chief executive Bobby Kotick was mindful of the weak economy, which has stung the video game industry this year as consumers think twice about buying game machines and software.

"Despite the success of 'Call of Duty: Modern Warfare 2', Activision Blizzard remains cautious about the U.S. and global economy as well as other variables that can affect industry fundamentals and our own performance, including consumer spending which remains a significant concern," he said in a statement.

Price cuts from home console makers Nintendo Co, Microsoft Corp and Sony Corp had been expected to help boost software sales since September, but have so far proven to have little affect on game sales.

Sales of video game equipment and software in the United States tumbled 19 percent in October to $1.07 billion, according to research group NPD. [ID:nN12407998]

Copyright 2009 Reuters. Click for restrictions.
Tools:
Print EmailAdd This share icon
  • digg share

CNBC HIGHLIGHTS

  • These four sectors will be the next to lead the market.
  • Zhu Zhu Pets are this year's must-have toy, fetching $40 or more on eBay.
  • T shirt man
  • From the why-didn’t-I-think-of-that file, we present Jason Sadler, a man whose job is wearing T-shirts.
  • It may be the most unusual guide to business you'll read.
  • Shopping for a gadget hound? The choices can be baffling. Here are a few that should be a hit.
  • "The Who" will be the halftime act for Super Bowl XLIV on Feb. 7 in Miami. Is the NFL behind the times?
ADD COMMENTS
Remaining characters


Current DateTime: 01:04:03 29 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:04:03 29 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 01:00:33 29 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:04:03 29 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters