- Kraft to Formalize Hostile Cadbury Bid on Monday
- GE, Comcast Agree on NBC Universal Valuation
- US Health Care Reforms Face Tough Path in Senate
- Obama Delays Start of Asia Trip to Attend Memorial
- China Urges US to Control Deficit to Stabilize Dollar
- BofA Board in Civil War Over Lewis' Succesor
- US Home Values Follow Sales Higher, For Some
- Hottest Zip Codes for Home Prices
- Week Ahead: Stocks Search for Catalyst in Quiet Week
- Tamminen: Why Does Oklahoma Want To Drown New York?
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Tommy Lee, Medical Tourism and Nasty Santa, Your Emails
- U.S. Markets Gain 3% for the Week Despite 10.2% Unemployment
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Stimulus II? Jobs Tax Credit=Cash For Clunkers
- Rockwell Automation Earnings: What Options Are Saying
- Gold Will Touch Higher Lows and Higher Highs: Analyst
- Is Misery Alive And Well in Your Office?
- AXA Asia Pacific Holdings spurns $10B takeover bid
- GM says China sales more than double in October
- Volunteers come to injured farmers' rescue
- Industry pushes chocolate milk in schools
- Study says APEC is as good as free trade area
- Precision Machine opening plant in Sturgis, SD
- NM auto dealer tried to save business by gambling
- Northrop sells advisory services unit for $1.65B
- Christmas comes early: ‘Carol’ tops box office
DETROIT - Air bags have long been mounted in the steering wheel, dashboard and sides of vehicles. Now, they're in the seat belts.
Ford Motor Co. plans to introduce seat belt-mounted air bags in the back seat of the 2011 Ford Explorer sport utility vehicle, which will hit the market next fall. Ford says it's the first automaker to mass produce the technology.
The belts have a cylindrical air bag that stretches from the buckle to the shoulder and fits inside a pocket sewn into the belt. The car sends a signal that releases the bag, which inflates more gently than a front air bag, so it's safer for children.
Srini Sundararajan, the Ford engineer who was chiefly responsible for developing the device, says the wider belts and bags help distribute crash forces across the occupant's chest, so there's less chance of serious injury. It also supports the head and neck.
"The top two lifesaving devices today are the seat belt and the air bag. This combines them into one great feature," Sundararajan said.
Clarence Ditlow, head of the nonprofit Center for Auto Safety, says the belts are particularly effective at protecting the elderly, who are more frail.
"You often end up with broken ribs" during a crash with a conventional seat belt, Ditlow said.
Ford has been working on the technology for a decade and had to overcome numerous challenges bringing it to market.
Front air bags are powered by a device that generates hot gas. They deploy very quickly because they need to cover a greater distance before they reach the driver or passenger. Seat belt air bags don't have that distance to cover, so they can deploy more gently, using cold gas technology, although Srini said they're still fully deployed in a tenth of a second.
Ford also did a significant amount of testing to make sure the bags would protect children, even if they're sleeping and their heads are drooping. The belt also works with booster seats.
Sue Cischke, Ford's group vice president for sustainability, environmental and safety engineering, wouldn't say how much the belts with air bags will cost, but she did say the technology is expensive. They will be available as an option at first, since some drivers — particularly those without children — may not feel they need them.
"With any new safety technology, you have to do a lot to educate the consumer," she said. "We're not sure what people will value with this."
Cischke said the Explorer was chosen for the new seat belts because it's popular with families and has also been a platform for other safety introductions, such as side-curtain air bags and stability control. Cischke said the price could come down substantially if Ford decides to put the seat belts on other vehicles.
Edward DeSmet, a technical seat belt specialist at Ford, said test subjects found the padded belts even more comfortable than regular ones. He hopes that leads more people to use them. U.S. seat belt usage in back seats is still at a dismal 60 percent, compared with 83 percent in the vehicle as a whole, DeSmet said.
___
AP Auto Writer Dan Strumpf contributed to this report from New York.
- Rumors abound that Oprah will leave her show to start a new network. What would this mean for daytime TV?
- A private equity specialist sponsored a stand-up comedy troupe in New York to prove that CEOs can, in fact, be funny.
- Cramer did the research and found eight stocks that lead the pack. Read on to get his top picks.
- Did Hideki Matsui’s performance make it more likely that the Yankees will pay to have him back?
- Which wines should you bring—or serve—with holiday meals this year? Ask a connoisseur.
- Two competitors in this year’s World Series of Poker in Las Vegas have stories fit for Hollywood.









