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CHICAGO, Nov 05, 2009 (BUSINESS WIRE) -- Belly Bump Boutique announced today the launch of its website (www.bellybumpboutique.com) -- the first online store specializing in maternity formal wear for rent. Instead of buying an expensive designer outfit to wear once or twice, pregnant women can preview all the latest styles online, rent the outfit for a week at a fraction of its retail cost, and have it delivered to their door.
Belly Bump Boutique is the latest in the rise of rental or borrowing services catering to fashionistas -- following the "Transumerism" trend of rental jewelry and designer handbags. The website is directed toward the over 4 million pregnant mothers in the U.S. who spend an estimated $1.5 billion on maternity clothing each year.
"Given today's economy, we recognized the need for alternative options when it came to maternity formal wear," notes Julie Christoi, Founder of Belly Bump Boutique. "We developed the site to provide pregnant women with affordable options without compromising fashion -- as we feature the latest styles in a wide range of sizes, from the industry's top designers, such as Liz Lange and Fierce Mamas." Rental prices at Belly Bump Boutique range from $39.00 to $119.00 for a seven day period. Rentals include free return shipping and dry-cleaning costs. All orders are carefully packaged to minimize wrinkles and include all return packaging. Exchanges and returns are easy and full refunds are provided for garments that have not been worn.
"Our philosophy was to create a stress-free experience for pregnant mothers to quickly find and rent the right outfit -- with the end goal of them looking fabulous for that special event," adds Christoi.
Renting maternity clothing is not a new concept. However, there are a limited number of retail shops scattered throughout the country. Belly Bump Boutique is simply making the service accessible to all pregnant women via the Web -- regardless of where they live.
About Belly Bump Boutique: Belly Bump Boutique is an online storefront featuring maternity formal wear for rent. Mothers-to-be are able to find that special occasion dress and have it delivered to their door at a fraction of the cost to purchase.
SOURCE: Belly Bump Boutique CONTACT: Belly Bump Boutique Julie Christoi, Founder, 888-82-BELLY jules@bellybumpboutique.com Copyright Business Wire 2009 -0- KEYWORD: United States
North America
Illinois INDUSTRY KEYWORD: Women
Technology
Luxury
Online Retail
Internet
Baby/Maternity
Retail
Fashion
Specialty
Consumer SUBJECT CODE: Product/Service
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