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Current DateTime: 04:20:17 23 Nov 2009
LinksList Documentid: 19836971
Expiration DateTime: 11/23/2009 4:21:11 AM
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Activison CEO: Consumer Spending Still a Worry
Published: Friday, 6 Nov 2009 | 12:08 PM ET
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By: CNBC.com

Activision Blizzard CEO Robert Kotick told CNBC that a change in the video game maker's release schedule caused the company to forecast a weaker than expected fourth quarter, but he is confident about the upcoming release of games such as DJ Hero and Band Hero.

"We have a spectacular release schedule," Kotick said in a live interview. "The questions is ... is the consumer going to materialize?"

Activision [ATVI  Loading...      ()   ] is the largest publisher of online games, but Kotick said the company still plans to continue releasing retail-based games in the future.

"We think that there's a very happy medium," he said. "We're in a category that, unlike most media categories, continues to grow at a very rapid rate."

Activision on Thursday posted a third-quarter profit of 1 cent a share.

Video games have struggled through the recession, posting six straight months of negative sales figures. The industry posted its first monthly sales gain in September, but it was only a 5 percent jump.

© 2009 CNBC.com
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