The Discounter’s Dilemma

Back on Aug. 11 Cramer called Family Dollar Stores a sell, citing the turn in the economy. With consumers feeling more confident, he said, there’d be less reason to trade down to this discount retailer. But a conversation on Friday with the company’s CEO changed his mind.

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Howard Levine, who also serves as chairman, talked up all the exciting changes at his store and gave Cramer an overview of the discount-retail space ahead of Dollar General’s IPO next week. Something’s working because FDO is up about 10% since the Mad Money host turned on it. Levine made such an impression that Cramer sprung the stock from the Sell Block and called Family Dollar a buy.

So what exactly is taking place at FDO? Watch the full interview to find out.

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