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What’s in a name?
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Source: eBay.com This chair offers a lesson in drinking while intoxicated — as well as a lesson in branding! |
They found out in Proctor, Minn., this week.
A motorized recliner chair that was seized by police after its owner was busted for drunk driving sold for just $10,099.99 on eBay [EBAY
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] after La-Z-Boy made them stop calling it a motorized La-Z-Boy.
(Read the story about the flap with La-Z-Boy and the post about the original auction.)
With the La-Z-Boy name, bidding in the first auction had topped $43,000.
The proceeds are going to the Proctor police department, which has been hard hit by budget cuts.
The headline on the Proctor Journal story sums up the town’s response: “La-Z-Boy costs Proctor $33,000.”
Oh, and the cushion for the chair that's being auctioned separately by its former owner who conveniently lost it when police arrived? Yeah, bidding is up to $1,000. That auction expires at 7:30pm tonight.
Only in Proctor, kids. Only in Proctor.
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