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Current DateTime: 05:47:43 20 Nov 2009
LinksList Documentid: 33424199

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Cramer's Trade on Status-Conscious Consumers
Published: Tuesday, 10 Nov 2009 | 3:32 PM ET
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By: Tom Brennan
Web Editor, Mad Money

“People are willing to pay up for fashion,” Cramer said during Tuesday’s Stop Trading!, which right now bodes well for high-end retail companies.

For this reason, Cramer called Deckers Outdoors [DECK  Loading...      ()   ], maker of the iconic UGG boots, “a great opportunity” on any decline. He said the trend also explained Polo Ralph Lauren’s [RL  Loading...      ()   ] spot on Goldman Sachs’ conviction buy list.

Priceline.com [PCLN  Loading...      ()   ], a once heavily shorted stock, was up over $30 on Tuesday after reporting a better-than-expected quarter. Like Netflix [NFLX  Loading...      ()   ], Priceline.com is “a loved company,” Cramer said, adding that the online travel agency was a “master of execution,” one that offers inexpensive prices at a time when travel is costly. He saw no reason why investors would bet against the stock.

“It’s been a disaster to short,” Cramer said.

Watch the video to find out why Cramer called Politico.com “a killer of newspapers” and why many US publications are “doomed.”









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Current DateTime: 02:08:00 20 Nov 2009
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