Behind The Wheel
- November Auto Sales Muddle Along
- Predictions 2010: Autos
- Saab Lovers Sound Off
- Obama's Emission Reduction Pledge Paints Future for Autos
- Toyota Makes Recall Fix And So Long Saab
- The L.A. Extravaganza: A Test for Auto Shows
- Volt Drive: Great Ride, Interesting Interior and a Friendly Chirp
- Volvo Talks Show New Day Dawning for China
- Starting Car2Go - Smart Move for Daimler
- GM Cuts Losses—Plans Early Loan Repayment
MOST SHARED
- Keeping America Great
- Cisco Has 84% of Tandberg, Won't Extend Bid
- Kohlberg Kravis Bidding for Morgan Stanley's CICC Stake
- GE, Comcast Complete Deal Over NBC Universal: Source
- Australia Regulator Opposes Caltex-Exxon Deal
- UK Economy Turned, Inflation to Spike: BoE Economist
- Case Closed but Woods Scrutiny Continues
- Australia Parliament Rejects Carbon Trade Laws
- Unemployment to Peak at 10.5%: Moody's Economist
- 8 Stocks to Gain on Obama's Afghan Plan: Analysts
- BofA On Proposed Changes In The Housing Bailout Program
- The Future of The Media Landscape
- November Auto Sales Muddle Along
- Busch: What Obama Won't Say Tonight
- Stick with Equities—Avoid Emerging Markets: Laszlo Birinyi
- Pfizer Chomps On A Carrot
- Predictions 2010: Technology
- 'Black Swan' Shuns Public Life Because of Bernanke
- Look Ahead: Markets Count Down to US Jobs Report
- FHA to Toughen Mortgage Rules in Lenders Crackdown
- Obama to Send More Troops; Seeks Afghanistan Exit
- GM Removes CEO Henderson; Whitacre is Interim Chief
- Who Were the Biggest Winners And Losers This Year?
- GE, Comcast Complete Deal Over NBC Universal: Source
- Case Closed but Woods Scrutiny Continues
- Super Fantasy Christmas Gifts of 2009
RSS FEED
Text Size 
CNBC Correspondent
 |
AP Parked new cars at Long Beach Port, California. |
In the auto world, everyone is searching for the "Big Mo" - momentum. It's elusive and some of the best-laid plans rarely wind up producing it.
But for three companies, the latest report from Kelley Blue Book shows Audi, Ford and Hyundai are generating more interest with potential buyers.
In other words, they are winning the battle to attract prospective buyers.
KBB monitors the amount of traffic on the web sites of automakers, and among new car shoppers, interest is up 39% for Audi, 30% for Ford, and 6 % for Hyundai — impressive gains that should not surprise us.
Audi has been getting plenty of praise for its Q5 and Q7 models. And rightfully so. Those in the market for a luxury SUV/CUV are increasingly realizing Audi is worth checking out. In Fact, KBB says the percentage of potential SUV/CUV buyers looking at Audi has more than doubled.
Ford's success has been well documented for some time. Its new models are spot on and getting the attention of mass-market buyers. For months I have heard the repeated chatter in Ford and also within the industry that the automaker is getting more consideration from buyers because the company did not take a government bail out. That's ridiculous. At the end of the day, it comes down to having the models people want. If Ford assembly lines were cranking out uninspiring and poorly designed models sales would be down.
As for Hyundai, this KBB report is one more sign the automaker is making all the right moves. From well-designed new models like the Genesis to marketing campaigns that have cut through the clutter (lose your job, they'll make your payments) to improved quality in manufacturing Hyundai is on target. Not surprisingly Hyundai is one of only two automakers (Subaru is the other) to grow sales this year.
Audi, Ford, and Hyundai — three automakers with momentum in a tough auto market.
_____________________________________
Click on Ticker to Track Corporate News:
- Ford Motor [F
Loading...
()
]
- Toyota Motor [TM
Loading...
()
]
- Nissan [NSANY
Loading...
()
]
- Honda Motor [HMC
Loading...
()
]
_____________________________________
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes