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Hold 'Em Or Fold 'Em

With so many stocks hitting 52–week highs, when should you cash out and when should you let your bet ride?

Those are the questions vexing many investors as they sift through the list of widely held stocks that have recently reached this noteworthy milestone.

So, how should you trade these stocks going forward.

Amazon

If it were down by 30% Amazon would still have a lofty valuation, chuckles Karen Finerman. I just can’t get on board with this one.

I like it for a trade, counters Steve Grasso. It seems the large cap funds are underweight Amazon and will likely be buyers into year’s end. Money mangers like to show high fliers on the books into year's end.

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Coca-Cola

Symbol
Price
 
Change
%Change
KO
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At 16 times forward earnings, the stock sort of scares me, but I think it’s a fantastic story. Going forward I think you can own it, says Guy Adami.

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Google

Symbol
Price
 
Change
%Change
GOOGL
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I love this stock, says Joe Terranova. I’d be long against $561 as my stop.

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Priceline

Symbol
Price
 
Change
%Change
PCLN
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I like valuations and would stay long, says Guy Adami.

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Starbucks

Symbol
Price
 
Change
%Change
SBUX
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I’d fold ‘em, says Jim Iurio on the Halftime Report. Look at MCD instead.




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Trader disclosure: On November 13th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (BTU), (C), (GS), (INTC), (MSFT), (NUE); Grasso Owns (AAPL), (ABK), (ASTM), (BAC), (BGP), (C), (COST), (FAZ), (PFE), (MRK), (V), (WMT); Finerman's Firm Owns (BAC) Preferred, (BAC), (BAC) Call Spreads; Finerman Owns (BAC) Preferred, (BAC; Finerman's Firm Owns (FLS), Is Short (FLS) Calls; Finerman Owns (FLS); Finerman's Firm Owns (MSFT), (NOK), (PLCE), (TGT), (WMT); Finerman's Firm Is Short (USO), (IJR), (MDY), (IWM), (UNG); Finerman's Firm And Finerman Own (WFC) Preferred; Finerman's Firm Owns (M); Finerman's Firm Owns (RIG), Is Short (RIG) Calls; Finerman Owns (RIG); Terranova Owns Crude Oil Dec. Futures; Terranova Owns (GS), (JPM), (SU), (AAPL), (GOOG), (JCP); Terranova Is Short (ANF)

For Joe Terranova
Terranova Works For (VRTS)
Terranova Is Chief Market Strategist Of Virtus Investment Partners, Ltd.
Virtus Investment Partners Owns More Than 1% Of (CLB)
Virtus Investment Partners Owns More Than 1% Of (DLR)
Virtus Investment Partners Owns More Than 1% Of (EXR)
Virtus Investment Partners Owns More Than 1% Of (IGE)
Virtus Investment Partners Owns More Than 1% Of (XLY)
Virtus Investment Partners Owns More Than 1% Of (DBC)
Virtus Investment Partners Owns More Than 1% Of (DBV)
Virtus Investment Partners Owns More Than 1% Of (UA)

For Steve Grasso:
Stuart Frankel And Its Partners Own (CMCSK)
Stuart Frankel And Its Partners Own (CUBA)
Stuart Frankel And Its Partners Own (GERN)
Stuart Frankel And Its Partners Own (HSPO)
Stuart Frankel And Its Partners Own (NWS.A)
Stuart Frankel And Its Partners Own (NXST)
Stuart Frankel And Its Partners Own (NYX)
Stuart Frankel And Its Partners Own (PDE)
Stuart Frankel And Its Partners Own (PRST)
Stuart Frankel And Its Partners Own (RDC)
Stuart Frankel And Its Partners Own (ROK)
Stuart Frankel And Its Partners Own (TLM)
Stuart Frankel And Its Partners Own (XRX)
Stuart Frankel And Its Partners Own (SDS)
Stuart Frankel And Its Partners Are Short (QQQQ)
Stuart Frankel And Its Partners Are Short (CL)

For Todd Gordon
GAIN Capital's Managed Accounts Own Australian Dollar, Are Short U.S. Dollar

For Brent Thill
(MSFT) Is Or In Past 12 Months Has Been An Investment Banking Client Of UBS Securities LLC
(MSFT) Is Or In Past 12 Months Has Been A Non-Securities Client Of UBS Securities LLC
UBS Securities LLC Has Received Compensation From (MSFT) In Past 12 Months

For Finerman:
On 10/12/09 Finerman's Firm Owned (WMT)



CNBC.com with wires

Symbol
Price
 
Change
%Change
AMZN
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KO
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PCLN
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SBUX
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GOOGL
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