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Will Returning Consumers Help Boost Harley-Davidson?

Harley-Davidson looked like a runaway bike down a steep mountain not long ago, but consumers may be returning as the economy recovers and luxury spending turns more positive.

At least that seemed to be the case yesterday when traders were snapping up Harley-Davidson's November 29 calls in large chunks mostly for $0.25 and $0.30, according to OptionMonster's real-time tracking systems. More than 6,000 of the contracts traded at nearly five times the open interest and 64 times the average call volume at that strike.

Harley-Davidson rose 4.41 percent yesterday to close at $28.19. The shares had fallen 14 percent from their 52-week high on Oct. 21 but have climbed back near that level.

A sizable short interest remains in the stock and could be a catalyst if Harley-Davidson continues adding to its run. But the calls bought yesterday have only four days to go until they expire, and they need to rise some 4 percent to turn a profit.

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Options Trading School:

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Disclosures:

Najarian owns long calls in HOG.

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Pete Najarian is a professional investor, CNBC contributor, regular co-host of CNBC's "Fast Money" and co-founder of OptionMonster.com.

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Disclaimer

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