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Facebook's COO Sheryl Sandberg steered clear of any controversial issues regarding her company's IPO in her speech for Harvard Business School students. CNBC's Julia Boorstin reports the details.

Facebook's Sandberg Speaks Out

Facebook's COO Sheryl Sandberg is making her first public appearance since the company's IPO, at a pre-graduation event for Harvard Business School. CNBC's Julia Boorstin reports the details.

ESPN President on Twitter Partnership
CNBC's Julia Boorstin discusses how ESPN is making their money, with John Skipper, ESPN president and Disney Media Networks co-chairman.

Cable Giants: Buy, Sell or Hold?

The FMHR crew takes a look at options traders making bullish bets on Apple and weigh in with the trade on cable stocks. CNBC's Julia Boorstin also reports on the buzz at the cable show.

FCC Chairman on Spectrum Crunch & TV Everywhere

Julius Genachowski, FCC chairman, discusses how the agency plans to find easier ways to enforce regulations and put incentives in place to free up unused spectrum, with CNBC's Julia Boorstin.

TiVo CEO on 'TIVo Stream'

Tom Rogers, TiVo president & CEO, discusses his company's introduction of streaming options on mobile devices and competition in the wireless space, with CNBC's Julia Boorstin.

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Twilight, Inc., A Worldwide Craze

Published: Friday, 20 Nov 2009 | 9:58 AM ET

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By: Julia Boorstin
CNBC Correspondent

Vampires are the new black. They're cool, mysterious, appealing to all ages, and they (figuratively speaking) turn everything they touch into solid gold. Vampire-chic hit the mainstream when "Twilight" came out last year.

Now the sequel, "The Twilight Saga: New Moon" is expected to far surpass the first movie.

It opens in 4,000-plus theaters Friday, and it's already the top advance ticket seller of all time on Fandango and Movietickets.com. That means it's outsold "Star Wars," "Harry Potter," and "The Dark Knight."

International midnight screenings of "New Moon" have been huge; In Australia the movie grossed an estimated $1.6 million. And in its first day in theaters just in Spain and in Italy, the movie grossed nearly $5 million.

"New Moon" is on track to bring in some $100 million at the U.S. box office this weekend, and to surpass the impressive performance of the first film in the series. "Twilight," which grossed $384 million worldwide and is the year's #1 DVD, selling 8 million units in North America alone.

Summit Entertainment, the independent studio behind the movies will also cash in on Thursday, when it re-releases the original film in 2,000 theaters. That's sure to build excitement, while generating another box office boost in the process.

Needless to say the Twilight series is *great* for theater chains like Regal Entertainment [RGC Loading... () ] and Cinemark [CNK Loading... () ]. It should also give a boost to Hachette's Little, Brown, which publishes the series, as well as Amazon.com [AMZN Loading... () ] with its 'Twilight Store' and Barnes and Noble [BKS Loading... () ], which sell the book series and has dedicated merchandise sections in its stores and on its Web site complete with trivia games and interviews.