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Video Game Price Wars
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CNBC Correspondent
GameStop's stock [GME
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] is falling as Wal-Mart [WMT
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] cuts prices on video games.
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], another top game retailer. But is a price war good or bad for game makers?
John Ricitello, CEO of Electronic Arts [ERTS
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] was on CNBC today and weighed in on the issue. He said that it's always good for consumers when retailers are competing for market share. And it could be great for EA if low prices get new customers hooked.
But on the down side, it could also lead Wal-Mart and Best Buy to put pressure on Electronic Arts and Activision Blizzard [ATVI
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] to cut prices. As a retailer you want consumers to have good reason to grab your games off shelves, but you also don't want to see your margins slashed. We'll see how games hold up over the holiday season, there were double digit declines in in game sales in the first half of the year. Can lower prices and special packages be just what it takes to rev up the industry? Or is this a new normal of lower prices?
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes
