Funny Business
- In Search of America's ‘Hottest Forecasters’
- Mick Fleetwood on the MP3 ‘Dumbing Down’ of Music
- Is America Ready for a Bacon Milkshake?
- ‘Goodnight iPad’ — A Bedtime Story for Adults
- Can't Get in on the Facebook IPO, How About a Real Gamble?
- Funny Businesses For Ex-Lovers and Office Meetings
- Super Bowl Party Food Inflation
- Facebook Vs Apple - Who'd You Rather
- The Bennie Awards: Celebrating the Worst in TV
- CSI: Miami, The Funny Years
MOST SHARED
- We're Not Greece: Italian Prime Minister Monti
- Obama Likely to Call for Cutting Top Corporate Tax Rate
- To Play Senate Cybersecurity Bill, Cramer Likes Fortinet Stock
- Greek Cabinet Approves EU, IMF Bailout Bill
- Special Feature: Wall Street History - How Wall Street Got Its Name
- How to Trade the Turmoil in Greece
- Private Homebuilders: Dead Men Walking
- Why Cramer Likes Select Comfort Over Tempur-pedic Stock
- Cramer: 10 Earnings to Watch Next Week
- Lightning Round: Trina Solar, Zoltek, Affymax and More
- In Search of America's ‘Hottest Forecasters’
- Dow vs. S&P 500: Which is a Better Investment?
- Mick Fleetwood on the MP3 ‘Dumbing Down’ of Music
- Avis on the Road to Strong Growth: Analyst
- Private Homebuilders: Dead Men Walking
- LinkedIn’s Growth Is Already Priced In: Analyst
- The Real Reason Behind Bank of America’s Rally
- 5 Hedge Funds’ Top Stocks Soar After 2011 Rout
- This Valentine’s Day Love Is Served on a Silver Platter
- Greek Cabinet Approves EU, IMF Bailout Bill
- We're Not Greece: Italian Prime Minister Monti
- Private Homebuilders in the US: Dead Men Walking
- Dividend Payout Could Hit Record Amount This Year
- With Investors So Bullish, Stock Pullback Must Be Ahead
- Obama Likely to Call for Cutting Top Corporate Tax Rate
- New York Fashion Week Fall 2012
- NetNet: Why Saving Greece Could Destroy the World
- My Funny Valentine: When Love and the Fed Collide
RSS FEED
Tiger's New 'Sponsors'
Text Size 
CNBC Correspondent
While many of Tiger Woods' sponsors--Nike, Gatorade, and Gillette--continue to stand by him, the beleaguered golf great is suddenly getting new "sponsors", ones he'd probably rather do without.
 |
Getty Images |
Now, 99 Cents Only Stores [NDN
Loading...
()
] plans to tee off a full-page ad in the Los Angeles Times next week which plays off media speculation about what happened inside Woods' house. CEO Eric Schiffer tells me the company always takes out a full-page ad on Tuesday, but next week, in the upper right hand corner, there will be a "Golfer's Special--The Ouchies Relief Kit."
Highlighted products will include hydrogen peroxide, bandages, rubbing alcohol, pain medication, everything you need "for cuts and bruises...all under a dollar." When I laughed in surprise, asking, "Really?" He said, "Well, unless the LA Times pulls it."
Apparently, the money that went into coming up with the advertising concept adds up to even less than 99 cents. Schiffer says someone on his staff suggested the idea, and "anytime someone at the office comes up with something funny, we just go with it."
Questions? Comments? Funny Stories? Email
Data is a real-time snapshot *Data is delayed at least 15 minutes
