Skip navigation


Current DateTime: 06:45:33 10 Feb 2012
LinksList Documentid: 35687108
  • 15 Influential Innovations

      We decided to take a look at great innovations of the recent past. So, which 15 innovations have changed the way we live?

  • Top Ten States For Technology

      States like to promote themselves as fertile ground for innovation — so we put those claims to the test.

  • World's Most Liked Brands

      What are the most “liked” brands on Facebook, and what are they doing to maintain such a massive following?


Current DateTime: 06:45:33 10 Feb 2012
LinksList Documentid: 23452764
Expiration DateTime: 2/10/2012 6:48:24 PM

MOST SHARED


Current DateTime: 06:45:34 10 Feb 2012
LinksList Documentid: 31330905
Expiration DateTime: 2/10/2012 6:48:45 PM

MOST POPULAR


Current DateTime: 06:45:35 10 Feb 2012
LinksList Documentid: 35819650
    • Road Warriors

        All the gadgets and gear a savvy frequent traveler needs to navigate the global economy.

HOT ON FACEBOOK

Take Two: A One-Trick Pony Once Again?

Published: Friday, 4 Dec 2009 | 11:39 AM ET
Text Size
By: By Chris Morris, Special to CNBC.com

Take Two Interactive Software has always fought against its reputation as a company with one bullet in its gun: the Grand Theft Auto series. In recent years, it seemed to be making some headway in those efforts, building a number of strong, if not super-powered, franchises that were far removed from its flagship title.

Grand Theft Auto IV
Source: Take Two Interactive Software
Grand Theft Auto IV

But with Thursday’s dire after-the-bell earnings warning, many investors and analysts are returning to their original thinking.

Take Two [TTWO  Loading...      ()   ] said results for the past quarter would fall far short of expectations due to weakness in its baseball games. The company also issued an initial outlook for fiscal 2010 that was well below analyst expectations, predicting it would lose 50 cents per share. (Analysts had expected a 65-cent profit.)

Shares are being hammered today, with Take Two stock down more than 30 percent.

The 2010 loss is what’s particularly worrying. The publisher has four of its biggest games – “BioShock,” “Mafia,” “Max Payne” and “Read Dead Revolver” - set to launch sequels next year, but will still be unable to make money.

Since fiscal 2005, the company has only achieved an annual profit one time – in 2008, when it released the last version of “GTA”.

“We once again question Take Two’s capability of generating positive earnings in a non-GTA release year,” writes Eric Handler, senior equity analyst for MKM Partners in a note to investors.

The next full-fledged GTA sequel is now expected in 2011. And while it may be enough to bring Take Two back into the black, at least one analyst is beginning to wonder if the legs of the long running hit are starting to get a bit shaky.

“GTA IV” set sales records when it was released last April. But expansions released for Microsoft’s [MSFT  Loading...      ()   ] Xbox 360 did not produce blockbuster sales. And portable versions of the game for the Nintendo DS [NTDOY  Loading...      ()   ] and Sony PSP[SNE  Loading...      ()   ] underwhelmed as well. All of the titles earned high review scores, were priced much lower than a traditional “GTA” game and had reasonably high marketing exposure.

“We must raise an even bigger question: has the Grand Theft Auto franchise peaked?,” says Ben Schachter of Broadpoint AmTech. “Given the strength of GTA IV in 2008, the question may seem misplaced, but our concern is that the very highly rated new GTA content for Xbox as well as PSP and DS did not perform up to expectations in 2009. Now, we very clearly understand that these do not represent ‘true’ new GTA titles ... but this does raise questions about the strength of [the company’s] crown jewel.”

Baseball, which was to blame for the current quarter’s losses, will continue to be a drain on Take Two as well. The publisher and Major League Baseball have a contract in place through the end of the 2012 season. Gamer interest in baseball titles, meanwhile, continues to fade.

The upside is 2011 is looking to be a boom year for the company. Beyond “GTA,” the company will launch another, unnamed AAA-title —which was originally planned for 2010.

While Take Two did not name the game, there are several contenders: work is underway on the next installment in the popular “Civilization” franchise and Rockstar Games, the studio behind “GTA” is working on two major titles: The long-awaited “L.A. Noire” and the PS3-exclusive “Agent” (which was teased by Sony earlier this year).

The potential of Take Two’s catalog is enough to keep at least one analyst still relatively optimistic about the company’s future earnings potential.

“With no profitability in sight, investors may again conclude that Take-Two is a ‘one-hit wonder’ with GTA and little else,” says Wedbush Securities’ Michael Pachter. “We disagree, and think that the company has at least eight bona fide franchises, with the potential for 10 or 12. We perceive the problem to be an overly ambitious development schedule, with high expectations and high quality standards leading to inevitable delays.”

© 2012 CNBC.com


Current DateTime: 09:37:12 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:33:41 10 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 11:35:13 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:30 10 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters