In the eleven days since Tiger Woods had his accident, news surrounding the world’s No. 1 golfer has lit up the Internet. The gossip sites went back and forth to scoop each other on the latest and there was apparently an insatiable desire to hear and read more.
But there are now early indications that the overall interest in every twist and turn of the Woods story is dying down.
After the accident, Google searches skyrocketed until Dec. 2, the day Woods offered his apology on his Web site. Although search volume is only available through Saturday, the number of Google searches has continued to decline. In fact, as of Saturday, there were fewer Google searches for Woods than there were the day news of the accident became public.
Before Woods’ accident in the early morning hours of Nov. 27, the top searches for Woods involved his house, his wife, his Nike hat and his net worth, according to Experian Hitwise. That soon changed to reflect the public’s desire to find out the latest on the accident and those being associated with him.
Hitwise says searches in the US for “Tiger Woods” increased 16,200 percent in the week ending on Dec. 5, as compared to the same week last year. Google's "Insight for Search" tool reveals that the states most interested in the Woods story were Vermont, Rhode Island, Nebraska, South Carolina and Delaware.
Although relative search volume might be down, those who are interested are still trying to get more. As of 3 p.m. ET today, seven of Google’s top 40 hot searches were related to Woods. That would count as the most in Woods related phrases in the top 40 hot searches since Dec. 2, when there were 16.
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