Pac-10 Pulls Tiger Woods Spot, Not Sure Of Future
The Pac-10 Conference pulled an ad featuring Tiger Woods due to the recent news surrounding the golfer and conference officials are unsure of its future on television sports broadcasts that feature its schools.
Woods shot a quick spot when he was honored last month as a new inductee into the Stanford Athletics Hall of Fame. The spot, which include famous alumni from the conference schools, aired on the UCLA-USC football broadcast on Nov. 28 and on a USC-Nebraska basketball broadcast on Nov. 29.
The ad was supposed to run on ESPN's broadcast of the Oregon-Oregon State game last Thursday night, but Jim Muldoon, associate commissioner of communications for the Pac-10, told CNBC that the spot was not aired.
"I don't know when, or if, it will be used again," Muldoon said.
Nielsen said Tuesday that the last Woods spot to appear on air on primetime, among the broadcast networks and 19 cable stations they monitor, was on Nov. 29. Up until that point, Nielsen said eight total spots utilizing Woods appeared on the air in November. Woods isn't typically featured in spots during this time of year as the golf season is over and companies like Nike focus on other in-season priorities.
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