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Current DateTime: 10:30:14 09 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/9/2012 10:33:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 10:30:14 09 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Puma: Not Interested In Elin Woods' Endorsement

Published: Wednesday, 16 Dec 2009 | 12:56 PM ET
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By: Darren Rovell
CNBC Sports Business Reporter

As Tiger Woods tries to hold on to his endorsements, his wife Elin is rumored to be scoring one.

Elin Nordegren
Getty Images

Early this morning, TMZ reported that Elin, who has done some modeling work, was “very close” to signing a deal with Puma’s Tretorn brand.

The brand, which specializes in boots, shoes and tennis balls, was founded and is still headquartered in Elin’s native Sweden.

Puma spokesperson Kristina Fields told CNBC in a statement: "To correct recent news headlines, Puma has no plans to engage in a brand sponsorship agreement with Elin Woods."

Since Fields said the statement was made only on behalf of Puma, it does not necessarily mean that Tretorn, which was founded in 1891 and acquired by Puma AG in July 2001, isn't interested. An e-mail sent to a Tretorn spokesperson was not immediately returned.

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