Desperate times call for desperate measures.
A Cleveland area chain called Melt Bar and Grilledis offering people 25 percent off for life to any customer who has the restaurant's logo permanently tattooed onto his or her body. Is anyone really that hungry to "ink a deal"? (Pun courtesy of a WKYC story on the website).
From the looks of it, a lot of people are. Note the guy who got the slice-of-bread logo tattooed on the inside of his mouth. TASTY!
In the gallery of photos showing customers who've become human billboards for the chain, Melt management writes, "Each person featured here has earned 25% off for LIFE and a spot amongst an elite family of slightly warped individuals."