One month into his tenure as CEO of GM, Ed Whitacre Jr. has a pretty simple game plan for getting GM back on track: just make money. Don't laugh. It's what the man has said time and again, most recently Wednesday afternoon when talking with reporters. While his strategy may sound hokey and simple, I think it's exactly what GM needs right now.
For decades, being slave to metrics, market share, and department goals has crippled GM. In other words, as GM's various departments, brand chiefs, and division leaders have been working towards hundreds of separate benchmarks. In the process, they often couldn't see the forest from the trees. So even as GM would lose billions of dollars, executives would tout their success in hitting a certain market share or benchmark.