There's a huge trend dominating the floor at CESthis year, and it's not a new gadget.
It's social media.
Facebook and Twitter logos seem to be everywhere you turn, on connected TV, video game consoles, and of course mobile devices. Facebook and Twitter don't have a presence here themselves, but it's clear they're considered a must-have for the next generation of technology and media distribution.
People want to chatter with their friends about what they're watching, reading, and listening to. So the more social the content experience, the more they'll consume, and the more media for content and distribution companies. If consumers talk with their friends about content, the more engaged they are, which means more time looking at ads, and a higher likelihood that they'll buy subscriptions or merchandise. The idea is that consumer engagement should equal profits.