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The Business Behind the SI Swimsuit Issue

Courtesy Photo: Sports Illustrated

» more from Business Model: Inside the Sports Illustrated Swimsuit Issue

Top Revenue Generator

The Swimsuit issue alone generates 7 percent of advertising revenue for Sports Illustrated and is the single best-selling print issue in Time Inc.'s stable of magazines. On average, it sells more than one million copies at newsstands. (Pictured: The Heidi Klum cover)

Courtesy Photo: Sports Illustrated