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The Business Behind the SI Swimsuit Issue

» more from Business Model: Inside the Sports Illustrated Swimsuit Issue

Exotic Locales

It's not just advertisers and Sports Illustrated Group and Time that reap the benefits of the Swimsuit issue's popularity. When the Swimsuit issue first visited Chile in 2004, tourism rose 34 percent, according to Kristina Schreck of Chile's Board of Tourism.

"It's a phenomenal promotion for us, for the country as a whole," Schreck says. "You know, it's better than any ad we could buy."