There Must Be A Pony In Here Somewhere
- How to Get Your Name on the Bathroom Wall 4-EVER
- What’s More Important to Baby Boomers Than Money
- Is America Ready for a Bacon Milkshake?
- ‘Goodnight iPad’ — A Bedtime Story for Adults
- How to Save an Unproductive Work Day
- Can't Get in on the Facebook IPO, How About a Real Gamble?
- Funny Businesses For Ex-Lovers and Office Meetings
- Guess What? Time to Change Your Password—and Buy Flowers
- Super Bowl Party Food Inflation
- Pop! Pop! Pop! A Great Day to Pop Some Bubble Wrap
CONTRIBUTORS
#PONYBLOG ON TWITTER
ABOUT THIS BLOG
Why a Pony? To be clear, there were no ponies harmed in the making of this blog. The blog’s name, “There Must Be a Pony In Here Somewhere,” comes from an old joke, a favorite of Ronald Reagan’s, that essentially means, with a pile of you-know-what this big, there MUST be a pony—a bright side—in here somewhere!
A Punctuation Mark for Sarcasm. Isn’t That Great.
Text Size 
CNBC.com Staff Writer
Companies haven’t started hiring in earnest yet, which leaves us in that gray area of the recovery, where people are scrounging around trying to make money off of just about anything.
 |
Source: sarcmark.com You don't get it, do you. Captain Sarcastic to the rescue! |
Enter Sarcasm Inc. (www.sarcmark.com), a company that aims to make money off of — sarcasm.
Well, isn’t that just great.
For $1.99, you can download software to create a punctuation mark for sarcasm —a swirl with a dot in the middle of it. It can be used on email, word-processing and instant-messaging programs. It’s compatible with most Microsoft [MSFT
Loading...
()
] software and partially on Apple [AAPL
Loading...
()
], as well as on your BlackBerry [RIMM
Loading...
()
] and most cellphones. To insert it, you hit “control” (or on a Mac, “command”) and “period” at the same time.
The company said it created the punctuation to ensure “equal rights for sarcasm.” Statements, declarations, questions — they all have punctuation. Up until now, sarcasm had nothing, they explain.
“In today’s world with increasing commentary, debate and rhetoric, what better time could there be than NOW, to ensure that no sarcastic message, comment or opinion is left behind,” they write on their web site.
So now, all those geniuses who don’t “get” that you were being sarcastic in that last email, will have it all spelled out for them, without the awkward “haha,” winky emoticon — or worse, “just kidding” — tacked onto the end.
For those new to sarcasm, they offer a few examples to get you started, including “I love my job” and “It must be tough being perfect.”
Think you can handle that, Einstein?
In a commercial on YouTube [GOOG
Loading...
()
], a superhero with a sarcasm mark on his chest offers a few more zingers. To a man with a toupee, he says: “Excuse me, sir, is that a rodent on your head?” And to a woman running, he says, “Let’s go. A couple more laps, tubby!” before branding them with his sarcasm mark.
The company is also selling T-shirts, mugs, mousepads and other gear. They also offer a newsletter, where you can stay up to date with their brilliant musings.
I imagine the inventors of the period, comma, exclamation and question marks are rolling over in their graves, thinking:
Nice business model, genius.
Questions? Comments? Write to .
More from The Pony Blog: ponyblog.cnbc.com
Data is a real-time snapshot *Data is delayed at least 15 minutes
