How Marketable Is Tim Tebow?
CNBC Sports Business Reporter
University of Florida quarterback Tim Tebow reportedly will be appearing in a pro-life TV commercial with his mother on Super Bowl Sunday. That along with the talk of how far Tebow might fall in the NFL Draft got us thinking: Just how marketable is Tim Tebow right now?
We called our friends at the Davie-Brown Index to compare Tim Tebow's endorsement attributes to current NFL quarterbacks.
According to the DBI, Tebow is:
- More known than Aaron Rodgers (Packers).
- More appealing than Brett Favre (Vikings), Tony Romo (Cowboys) and Tom Brady (Patriots).
- More of a trendsetter than Ben Roethlisberger (Steelers), Eli Manning (Giants) and Drew Brees (Saints)
Because of his remarkable college career, it looks like Tebow should expect to cash in on plenty of deals for Florida-based companies, with more deals coming if by chance he gets picked by the Jacksonville Jaguars.
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