When a company spends millions to put their company name on a major stadium, controversy often follows as the value of such an expenditure is difficult to track. Major stadium naming deals have also seen another trend: corporate failures.
Throughout the booms and busts of the American economy, many companies who have chosen to embark on a naming rights contract have seen their companies suffer financially or even collapse within several years of a naming deal. Although external, indirectly related factors are certainly at play, the correlation is quite impressive: In many cases naming deals parallel a corporate "boom" spending mentality that contributes to a company's weakness when a bubble bursts.
So, what are some stadium naming contracts that went bust? Click ahead to find out!
By Paul Toscano
Posted 20 Jan 2009