Sports Biz

#DARRENROVELL ON TWITTER

SPORTS BIZ SLIDESHOWS

» More

NFL's 10 Most Underpaid NFL Players
Here's our rundown of the best bang for the buck in the league.
Best Cheerleading Squads
Top cheerleading squads generate revenue for their teams even after the NFL season ends.
Best-Selling NFL Jerseys
So, which NFL jerseys are this year’s best sellers?

SPORTS BIZ VIDEO

» More

DARREN ROVELL'S SPORTS INDEX

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sneak Peek: The Story Behind Cheryl Tiegs' Fishnet Photo

Published: Tuesday, 26 Jan 2010 | 11:27 AM ET

Text Size

By: Darren Rovell
CNBC Sports Business Reporter

Cheryl Tiegs with Fishnet Top
Source: Sports Illustrated
Former model Cheryl Tiegs wearing the famous "Fishnet Top". (partial image shown)
The shot of Cheryl Tiegs in that fishnet suit is one of the most famous modeling photos of all time.

And even though it was taken more than 30 years ago, it’s so controversial that Terry McDonell, editor of the Sports Illustrated group, says that even today, he wouldn’t consider putting that shot on the cover.

As part of my documentary, “Business Model: Inside The Sports Illustrated Swimsuit Issue,” I talked to Tiegs, the photographer Walter Iooss and Jule Campbell, the editor of the magazine at the time.

Mark your calendars.

The documentary premieres on Feb. 9 at 9 p.m. ET.

Check out these other stories on CNBC.com:

Sneak Peek: SI Swimsuit Doc - Kathy Ireland
Business Model-Inside The Sports Illustrated Swimsuit Issue
Models Off The Beaches - Victoria's Secret Fashion Show

Questions? Comments?

Topics:Consumers | Marketing | Advertising | Sports

Print Email