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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
A Look At A Super Bowl Ad CBS Did Reject
Published:
Thursday, 28 Jan 2010 | 4:25 PM ET
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By: Darren Rovell
CNBC Sports Business Reporter
CNBC Sports Business Reporter
There's been a lot of debate as to whether CBS [CBS
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] should have rejected the Tim Tebow Focus On The Family ad, which is speculated to include a pro-life message.
I've said that the state of the economy likely pushed CBS to say yes on that one.
But then, there's this.
Click below to see the ad that GoDaddy CEO Bob Parsons says was rejected by the network.
Go see Go Daddy's 2010 Super Bowl® Commercials
Parsons said that he was told by the network that the ad could be seen as "offensive to a certain class of people." "I'm mystified," Parsons said. "We had five ads and the others easily slipped through."
More Super Bowl Coverage Including:- The Super Bowl’s True Marketing Star: Archie Manning
- Super Bowl Ticket Should Be A Cheaper Buy This Year
- Super Bowl Spending
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