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DARREN ROVELL'S SPORTS INDEX
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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Prop Bets - Fringe No More
Published:
Wednesday, 3 Feb 2010 | 8:31 AM ET
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By: Darren Rovell
CNBC Sports Business Reporter
CNBC Sports Business Reporter
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Before William "The Refrigerator" Perry scored a touchdown for the Chicago Bears in Super Bowl XX, prop bets — for the most part — were a fringe offer to gamblers.
But when the 380-pound defensive lineman crossed the goal line, those that cashed in on the longshot odds rejoiced and the bet became national news.
Ever since then, prop bets have not only become good radio talk show fodder, but they've also become a good revenue stream for bookmakers.
The most talked about bet this year, is how many times Archie Manning will be shown by CBS during the game, but bettors are also going to YouTube to try to figure out how long it will take Carrie Underwood to sing the National Anthem.
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