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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Nike Inks Ex-Nebraska Defensive Lineman Ndamukong Suh

Published: Wednesday, 3 Feb 2010 | 6:15 PM ET

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By: Darren Rovell
CNBC Sports Business Reporter

Intent on locking up one of the odds-on favorites to be an NFL superstar, Nike [NKE Loading... () ] has signed former Nebraska defensive lineman Ndamukong Suh to a contract.

Suh is expected to be used in furthering Nike's lead in the training category. Over the last couple of years, the company has invested heavily in associating training with football players at the grassroots level by utilizing standardized SPARQ ratings.

Suh, the 2009 AP National Player of the Year and the likely No. 1 overall draft pick in the upcoming NFL draft, beat the odds to become a Heisman finalist.

Suh, who is represented in marketing deals by The Agency in New York, joins other Nike football athletes including Adrian Peterson, Troy Polamalu and Brian Urlacher.

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Topics:Consumers | Marketing | Advertising | Sports

Companies:Nike Inc

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