Taking Mom Jeans to the Next Level
Women and jeans are not a match made in heaven.
We spend our entire lives trying to find jeans that fit, jeans that don't make us look fat, jeans that might actually be comfortable.
We're usually faced with one of two main style choices: low rise jeans—a style that has outlasted even my most apocalyptic predictions—or "Mom jeans", where the waist is so high you look like you have a gut even if you don't. Low-rise jeans have created a national crisis of "muffin tops". Mom jeans make anyone wearing them look four months pregnant.
It's not pretty.
Still, we keep trying on jeans and buying them...jeggings, boot cut, skinnies. Some women who've given up the battle now prefer to wear pajama bottoms in public. A Tesco market in Wales recently banned that fashion choice.
Now, in the latest sign that American fashion is going the way of the Greek economy, one product combines jeans AND pajamas: Pajama Jeans.
They take 'Mom jeans' to the next level.
"They're amazingly comfortable but let you look put together all day long," the Pajama Jeans video ad says, as you see models caress their covered thighs.
"Put your best self out there."
The jeans, which cost $39.95 (which includes a free T-shirt for "an entire outfit"), are made from cotton and spandex, with "all the detailing of your favorite jeans...they look like they were made by some European designer."
New York Daily News reporter Christina Boyle put on a pair and took them out for a walkto get public reaction. An online poll at the newspaper shows people favoring the jeans by a 2-1 margin. Boyle quotes Sandra Markus, a professor at the Fashion Institute of Technology, who says, "These days, pajamas are just casual wear, with the whole yoga influence. And jeans ... they are ubiquitous. They are totally accepted, so why not as pajamas?"
But WalletPop wonders ,"What do Pajama Jeans say about Americans?" Aaron Crowe asks, "Do we really need sweatpants that look like jeans but are really pajamas? Is America that lazy? Or stupid enough to spend $40 on them?"
I've only heard one person express interest in the product. Through emails and on TwitterI've been told:
"Why can't people just wear their pajamas to sleep in and their regular clothes out of the house? It's worked for quite sometime before now."
"Who knew the velour jumpsuit would have competition in the lazy category. Does it come with a box of bon bons?"
"Seriously? What's next? Extended wear condoms?"
"See how the jeans look and how comfortable they really are. Also where the jeans hit on your body."
"How could anyone cinch those monstrosities any higher?"
"That's just wrong on more levels than I can count. "
"Someone shoot me if I ever even mention buying these things!"
"They're one notch up the Fashion Crime ladder from slipper socks."
Joe Posnanski from Sports Illustrated may provide the best analysis. "Well, first of all, they're not really pajamas," he writes. "To be perfectly blunt, that's a tough flaw to overlook."
However, Posnanski has an excellent idea for marketing the product—target men. "Have a commercial with a regular looking guy," Posnanski writes. "He keeps hammering the snooze button on his alarm clock. And then he looks up (shock!), he's late again. Oh man, the boss will fire him for sure this time! This is the starting plotline to 42% of all movie comedies, so it should be familiar. What will he do? Well, it just so happens that this time, Jim is wearing his Pajama Jeans. So he just throws on some socks and shoes, maybe a new shirt...and rushes to the office, makes it just in time. The boss gives him a raise. The people in the office say 'Looking sharp today, Jim.' The attractive TV woman feels HIS jeans because they're so soft. Now, that's a TV product people can believe in."
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