Gaming The Super Bowl Commercials
With some Super Bowl ads generating a great deal of buzz, is there a trade to be had?
Along with the Saints, a number of advertisers attempted to score big points during Sunday's Super Bowl. They follow:
- Dr Pepper Snapple, used its first ever Super Bowl commercial to trumpet Dr. Pepper Cherry in a spot featuring rock group Kiss.
- Sprint enlisted some of the players from the 1985 Chicago Bears Super Bowl team, including Jim McMahon and Mike Singletary.
- Google ran a commercial during the game, an unusual marketing decision for a company that typically avoids mass market commercials. The spot was well-received by experts.
- Intel returned to the Super Bowl after 12 years, with a spot about a robot.
- Anheuser-Busch purchased the most commercial time in the game, spending millions to buy 5 minutes, in an attempt to reach beer drinking football fans.
Who won with their ads -- and for that matter -- who lost? What’s the trade?
They took a simple approach but I was impressed by Google’s ad, says Gary Kaninksy. It reminded people that Google’s core business is all about search and not all that other noise.
I was impressed by the Pepsi ad, says Pete Najarian. I think it could sell Doritos.
I had been bearish Pepsi, counters Dennis Gartman, and that’s a trade that’s worked. But I’m switching that short position into Coke .
Their ad was hokey but I think Diamond Foods might be worth a look, says Guy Adami.
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Trader disclosure: On February 8th, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (C), (BTU), (GS), (INTC), (NUE), (MSFT); Kaminsky Is Short (LULU); Najarian Owns (AAPL) Call Spread; Najarian Owns (GILD) Call Spread; Najarian Owns (INTC) Calls; Najarian Owns (MS), Is Short (MS) Calls; Najarian Owns (TCK), Is Short (TCK) Calls; Najarian Owns (XLF) Calls; Najarian Owns (CLF) Call Spread
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