With some Super Bowl ads generating a great deal of buzz, is there a trade to be had?
Along with the Saints, a number of advertisers attempted to score big points during Sunday's Super Bowl. They follow:
- Dr Pepper Snapple, used its first ever Super Bowl commercial to trumpet Dr. Pepper Cherry in a spot featuring rock group Kiss.
- Sprint enlisted some of the players from the 1985 Chicago Bears Super Bowl team, including Jim McMahon and Mike Singletary.
- Google ran a commercial during the game, an unusual marketing decision for a company that typically avoids mass market commercials. The spot was well-received by experts.
- Intel returned to the Super Bowl after 12 years, with a spot about a robot.
- Anheuser-Busch purchased the most commercial time in the game, spending millions to buy 5 minutes, in an attempt to reach beer drinking football fans.
Who won with their ads -- and for that matter -- who lost? What’s the trade?
They took a simple approach but I was impressed by Google’s ad, says Gary Kaninksy. It reminded people that Google’s core business is all about search and not all that other noise.
I was impressed by the Pepsi ad, says Pete Najarian. I think it could sell Doritos.
I had been bearish Pepsi, counters Dennis Gartman, and that’s a trade that’s worked. But I’m switching that short position into Coke .