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Ralph Lauren Makes Most Of Opening Ceremony Role

Friday, 12 Feb 2010 | 9:39 AM ET
Countdown to Winter Games
The countdown is on to the start of the winter Olympics, with CNBC's Darren Rovell.

When you see the Opening Ceremony tonight, it might be hard to resist saying "I want that" as Team USA strolls by.

That's because the folks at Ralph Lauren have once again done a tremendous job with its sponsorship.

Sure it's ultra preppy and expensive, but that's the brand.

We love the opening ceremony down jacket, which costs $325, and the track jacket, which you can personalize for $125

Questions? Comments? SportsBiz@cnbc.com

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