Toy Fair 2010: The Coolest Toys
Topics:Consumers
Sectors:Travel and Leisure | Retail
Companies:JAKKS Pacific Inc | Mattel Inc | Hasbro Inc
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Photo credit: Stan Honda, AFP, Getty Images Judging by the toys featured at the American International Toy Fair, the industry isn’t ready just yet to place huge bets on an economic recovery. Toymakers are sticking with many of the trends that worked last year and are keeping prices low. One big theme is toys that take advantage of the falling prices of tech components.Games the whole family can play, especially those that encourage kids to get up on their feet and get moving, are also very popular. As are products that spark the imagination, including arts and crafts, cooking kits and construction products. Click ahead to see some of the coolest products from the show. By Christina Cheddar BerkPosted 17 Feb 2010 |
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Photo Credit: Cepia LLC Manufacturer: CepiaPrice: Under $10 to $29.99Available: July 2010Last year’s runaway holiday hit, the Zhu Zhu pet, is back and this time these hamsters mean business. The company is rolling out two “Kung Zhu” Ninja Warriors and a military-themed “Special Forces” line to bring older boys into the brand. Hamsters in the new line wear battle armor and can fight in an arena or in vehicle-to-vehicle combat. The company also is expanding its more traditional product beyond hamsters. |
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Photo Credit: Fisher-Price Manufacturer: Mattel’s (MAT) Fisher-PricePrice: $79.99Available: July 2010The iXL handheld strives to be the iPhone for the pre-school set. The portable device contains six applications, including an interactive story book, a game player, and a photo album. It is PC- and Mac-compatible with an SD card slot for expanded memory. Although additional software isn’t needed for play, there will be other software titles available for $24.99 each. Mattel CEO Robert Eckert said it’s his personal pick as the hottest toy for the 2010 holiday season. |
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Photo Credit: TechnoSource Manufacturer: TechnoSource Price: $17.99Available: Fall 2010One way toy makers are playing it safe is to develop new versions of favorite brands. With the Rubik’s Cube celebrating its 30th anniversary, TechnoSource is coming out with Rubik’s Slide. The product has the tactile experience of the original cube, but offers more than 10,000 puzzles and two types of play. |
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Photo Credit: Hasbro Manufacturer: Hasbro’s (HAS) PlayskoolPrice: $29.99Available: Fall 2010As for the preschool set, sometimes the best way to a parent’s heart is to remind them of the toys they played with as a child. Hasbro’s Playskool is reviving its Weebles brand in their original egg shape. And, yes, that means the Weebles (pictured here) can wobble, but not fall down. Alphie, an educational toy from the ‘80s, also is back. This time around the toy robot is more lifelike, with a LCD screen that is able to depict facial expressions. Alphie will cost $39.99, and like the Weebles, it will be available in the fall. |
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Photo Credit: Fisher-Price Manufacturer: Fisher-PricePrice: Bigfoot – $99.99 Stinky - $59.99Available: SummerOne clear trend is that toys continue to pack more and more technology into them to provide kids with more interactive play. Bigfoot, which can entertain preschoolers with more than 80 actions and phrases, will be supported with a marketing campaign that includes tracking Big Foot sightings at zoos around the country. Matchbox’s Stinky the Garbarge Truck is a follow-up to the popular Rocky the Robot Truck from last holiday season. Just like a regular garbage truck, Stinky can drive around, but this guy has a personality. He talks, tells jokes, eats cars, and sings. But don’t worry, he doesn’t actually smell. |
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Photo Credit: Spin Master Manufacturer: Spin Master's Air HogsPrice: $24.99Spring 2010Spin Master has become legendary for the capabilities they pack into remote control toys. Their latest, the Vectron Wave, is operated without a controller. Just wave your hand and sensors detect the motion. Spin Master also showed off tiny R/C motorcycles. And stayed tuned, Spin Master promises it has a few more tricks up its sleeve for the Christmas 2010 holiday season. |
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Photo Credit: Jakks Pacific Manufacturer: Jakks Pacific (JAKK)Price: Between $54.99 to $24.99Available: FallBig sisters of the world take heed: Jakks Pacific is rolling out a line of spy gear that will help bridge the gap between pretending and actually conducting some serious spy work. The line includes a Video Spy Watch for $54.99 and a Pen Audio Bug for $24.99. Not only do these items include miniature video and audio recorders, they have USB ports so the content they collect can be loaded to a SpyNet Web site to help aspiring spies build a case against their suspect. Don't say I didn't warn you! |
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Photo credit: Stan Honda, AFP, Getty Images Manufacturer: Innovation FirstPrice: Between $11.99 and $17.99Available: NowHexbug offers several different lines of micro robotic creatures. These critters are not only cute, in a geeky kind of way. They have already built a strong following. Fans sometimes take the original creature and customize them. Part of their appeal is that you can see their inner workings as they behave like the animals and insects they represent. |
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Photo credit: Hasbro Manufacturer: HasbroPrice: $16.99Available: Fall 2010“Pop Goes Froggio” (pictured here) is just one of many games that are coming out this fall that try to get kids physically moving around. Others from Hasbro include a mat-less Twister Hoopla, and Bop-It Bounce, where the key is to bounce a foam ball as fast and as high as the game prompts you to do. |
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Photo Credit: Lego Manufacturer: LegoPrice: Ranges $9.99 to $34.99Available: FallIn 2009, two of the biggest trends dominating the toy industry were the popularity of construction toys such as classic Lego building blocks, which saw sales rise more than 30 percent in the U.S., and a return to family-friendly board games. Both of these trends offer families cheap entertainment. This year, Lego brings the trends together with 10 games. For each, players construct the game board before play. While the concept is appealing, Lego will meet strong competition. Both Mega Brands and Hasbro also have brick-based games. Hasbro brings the idea to popular games such as Monopoly. Last year, Hasbro marketed a build-your-own version Candyland. |
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Photo: TechnoSource Manufacturer: TechnoSourcePrice: $19.99Available: SpringOf course, there were plenty of games to be seen at Toy Fair. Many capitalized on movie licenses such as Pressman's games tied into the upcoming movie "Diary of a Wimpy Kid." But one game that is sure to make families laugh is "Bubble Talk," which challenges players to match the photos included in the game to prepared captions drawn from a card deck. The person with the funniest pairings wins. |
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Photo Credit: Jakks Pacific Manufacturer: Jakks PacificPrice: VariesAvailable: FallThis line of construction products allows kids a safe way to build whatever they can imagine. The line includes realistic looking hammers, saws and nails. Projects come with realistic-looking blueprints, or kids can design their own. There is a starter tool set to get kids going as well as refill kits. |
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Photo Credit: Bandai Manufacturer: Bandai Price: $5.99 to $39.99Available: FallBandai is continuing to develop and extend its Harumika fashion line. New this year are mannequins with arms and legs that allow kids to create pants and other fashions. There also will be accessories such as handbags and even puppies to tote along. |
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Photo Credit: Bandai Manufacturer: Bandai’s Chef Kids Price: $24.99Available: FallBandai is expanding its presence in the activity aisle, with what will eventually be a line of cooking appliances for kids. The Chef Kids line kicks off with ChocoPot, which easily and safely melts chocolate. |
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Photo Credit: Velcro Cos. Manufacturer: Velcro Cos. Price: $29.99Available: March 2010Technology in toys doesn’t always need to be about the latest chip or new developments in robotics. The maker of Velcro has used its technology to bring out a line of toys, including this playset. These toys are portable, durable and allow kids to create their own scenes and stories. There also are playsets with a pirate and a castle theme. |
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Photo Credit: Fisher-Price Manufacturer: Fisher-PricePrice: $69.99 Available: October 2010It’s a moonwalking Mickey that is sure to be popular among his many fans. Dance Star Mickey talks and can groove to five different song styles including soul, disco, techno and a Latin beat. |
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Photo Credit: Playmobil Manufacturer: Playmobil Price: $49.99Available: AprilTake Alongs like this one seemed to be in abundance at Toy Fair, as parents look for on-the-go toys. Playsets like these also provide parents with storage options. Playmobil, which designed this travel set, plans to expand its line-up with toys with African, dragon, fire station and schoolhouse themes. |
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Photo Credit: BossaNova Manufacturer: BossaNovaPrice: Prime-8 - $79.99Penbo- $59.99Available: Fall 2010Bossa Nova is a spinoff from the Carnegie Mellon University’s Robotics Institute, so there’s a lot of technology packed into these toys. Prime-8 is a gorilla that responses to loud noises and has several different moods. Penbo, a Penguish-speaking penguin, is more nurturing, as seen by the way she interacts with her baby. She loves to play games including hide-and-seek. |
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Photo: Fisher-Price Manufacturer: Fisher-PricePrice: $12.99 Available: Fall 2010These plush toys have three modes of play, including one where multiple Sing-a-ma-jigs harmonize with one another. With their low-price, different songs and personalities, these toys could be the next hot collectible. |
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