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Yahoo, Microsoft to Begin Web Ad Partnership

AP
Thursday, 18 Feb 2010 | 11:34 AM ET

Microsoft and Yahoo have received clearance from regulators in Washington and Europe to proceed with a search partnership intended to challenge industry giant Google .

The companies announced Thursday that the partnership has been approved without restrictions by the Justice Department and the European Commission.

Under the 10-year agreement, Microsoft's Bing search engine will process all search requests and steer search-related ads on Yahoo .

The companies said they will begin implementing the deal in the coming days and expect to complete the process by early 2012.

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