There are a lot of unanswered questions that will come out of Tiger Woods’ news conference, but the most valuable one focuses on how indefinite the world’s best golfer was about his return.
“I do plan to return to golf one day,” Woods said. “I just don’t know when that day will be.”
Think about that.
Imagine if you are Nike and you’ve based your golf business on Tiger.
On the record, Nike Golf spokesperson Beth Gast said this in a statement: “Tiger has apologized and made his position clear. Nike fully supports him and his family. We look forward to him returning to golf.”
Now imagine how Nike executives really feel – having launched a club line without him in late January and having planned and softly sold an entire year of apparel launches around what he’ll wear in the majors.