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Analyze This: Tiger Trade

Now that Tiger Woods has apologized publicly for his infidelity, is the Tiger brand on the road to recovery?

Speaking from the clubhouse at the TPC Sawgrass, home of the PGA Tour, Woods said he is "deeply sorry" for his selfish and irresponsible behavior, admitting he felt he "deserved to enjoy the temptations" that came with his fabulous success.

"I was unfaithful. I had affairs. I cheated. What I did was not acceptable," said Woods, looking composed and speaking in a steady voice.

"I brought this shame on myself," he said.

Several of Woods' remaining sponsors showed the embattled golfer support after his statement.

"Tiger has apologized and made his position clear," a Nike spokesperson told CNBC. "Nike fully supports him and his family. We look forward to him returning to golf.

Michael Norton, a spokesperson for Procter & Gamble'sGillette told CNBC, "Tiger spoke today and addressed the issues he felt were most important. His words stand on their own. We wish him and his family the best."

Electronic Arts told Reuters, "We look forward to seeing Tiger back on the golf course when the time is right for him and his family."



Is there a trade here?

Oppenheimer analyst Robert Samuels doesn't think there is. "Whether Tiger comes back in a year or tomorrow, it won’t matter," he says, "because golf is expensive and there's a golf recession right now. For Nike it's 3% of their business so it doesn't really move the needle."

But that doesn't mean there isn't opportunity to profit.

Samuels also tells us, "If you’re looking for a trade in the sporting goods space, look at Foot Locker and Finish Line, which are showing positive trends in sales, especially with toning shoes.

If you want to trade the space, I’d look at Dicks Sporting Goods, counsels Guy Adami.


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Trader disclosure: On February 19, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (C), (GS), (INTC), (MSFT), (NUE), (BTU); Kelly Owns (AMZN) Calls; Kelly Owns (JPM); Kelly Owns (FXE) Puts; Kelly Owns (ELX) Call; Kelly Owns (QLGC); Jon Najarian Owns (AAPL), Is Short (AAPL) Calls; Jon Najarian Owns (AMZN), Is Short (AMZN) Calls; Jon Najarian Owns (BAC); Jon Najarian Owns (BBY), Is Short (BBY) Calls; Jon Najarian Owns (C); Jon Najarian Owns (CAT), Is Short (CAT) Calls; Jon Najarian Owns (FCX), Is Short (FCX) Calls; Jon Najarian Owns (GS), Is Short (GS) Calls; Jon Najarian Owns (HD), Is Short (HD) Calls; Jon Najarian Owns (HPQ), Is Short (HPQ) Calls; Jon Najarian Owns (MS); Jon Najarian Owns (PCLN), Is Short (PCLN) Calls; Jon Najarian Owns (RSH); Jon Najarian Owns (SBUX), Is Short (SBUX) Calls; Jon Najarian Owns (WMT), Is Short (WMT) Calls; Schiff Owns (POT); Schiff Owns Gold; Schiff Is Short U.S. Dollar; Kaminsky Owns (EPV); Terranova Owns (JPM), (RIMM), (IBM), (QCOM), (GOOG), (EMC), (AAPL), (DELL), (MSFT)’ Terranova Owns Crude Oil Futures (March 2010, April 2010, December 2011, December 2012)

For Joe Terranova
Terranova Works For (VRTS)
Terranova Is Chief Market Strategist Of Virtus Investment Partners, Ltd.
Virtus Investment Partners Owns More Than 1% Of (CLB)
Virtus Investment Partners Owns More Than 1% Of (DLR)
Virtus Investment Partners Owns More Than 1% Of (EXR)
Virtus Investment Partners Owns More Than 1% Of (IGE)
Virtus Investment Partners Owns More Than 1% Of (XLY)
Virtus Investment Partners Owns More Than 1% Of (DBV)
Virtus Investment Partners Owns More Than 1% Of (XLP)
Virtus Investment Partners Owns More Than 1% Of (XLB)
Virtus Investment Partners Owns More Than 1% Of (XLI)
Virtus Investment Partners Owns More Than 1% Of (SKT)

For Brian Kelly
Kanundrum Capital Is Short Euro
Kanundrum Capital Is Short Yen
Kanundrum Capital Is Short Copper
Kanundrum Capital Owns (GDXJ)
Kanundrum Capital Owns 9MOS)
Kanundrum Capital Owns (POT)
Kanundrum Capital Owns (IPI)
Kanundrum Capital Owns (GLD)
Kanundrum Capital Owns (C)
Kanundrum Capital Is Short (FCX)

For Robert Samuels
Oppenheimer & Co. Is A Market Maker In (FINL)
Oppenheimer & Co. Expects To Receive/Seek Investment Banking Compensation Frmo (UA) In Next 3 Months

Other Relevant Disclosure
Jon Najarian Owned (GOOG) On 1/21/10
Terranova Owned March British Pound Futures On 1/29/10
Kanundrum Capital Owned (GOOG) Calls On 1/13/10
Kelly Owned (GOOG) On 1/13/10

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