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Current DateTime: 11:46:00 11 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/11/2012 11:48:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 11:46:00 11 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Getty Acknowledges Photo Setup With Tiger

Published: Thursday, 25 Feb 2010 | 3:01 PM ET
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By: Darren Rovell
CNBC Sports Business Reporter

Tiger Woods jogs near his home.
Getty Images
Tiger Woods jogs near his home.

Last Wednesday, two days before Tiger Woods statement, Getty Images released a photo of the golfer jogging near his Florida home.

When asked about how the photo — which dampened hopes of the paparazzi getting the first clear picture of Woods — was arranged, the folks at Getty had no comment.

Today, Michelle Caruso-Cabrera and I asked Getty Images CEO Jonathan Klein on "Power Lunch" how it all worked out.

On how the deal came together: "Over a long period of time, Getty Images has established itself as the gold standard in terms of not only the image quality, but the way we behave. As a result of that, we don't do paparazzi images and as a result of that, we often get a called in either for a non-profit basis like we do all the Brad Pitt and Angelina Jolie photos entirely non-profit...We were approached and Tiger happened to know the photographer (Sam Greenwood) and has known him for a long time."  (Click here to watch the entire interview)

On how much Getty made on the photo: "Very little because the deal that we did with them was we would make them available to the other wire agencies."

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