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Most Marketable Winter Olympians

By Darren Rovell
Posted 26 Feb 2010

As the 2010 Winter Olympics come to a close, CNBC’s Darren Rovell takes a look at the athletes who made the most of their Olympic opportunity.

Who are the biggest names for business, which athletes are in prime position for corporate endorsements and how much money-making potential do they have? The top 25 names coming out of the Vancouver games stand to turn Olympic Gold into cold-hard-cash. Keep in mind that hockey players (such as Ryan Miller and Sidney Crosby) have been left off the list because of their professional status.

So, who are the most marketable Winter Olympians in 2010? Click ahead to find out!

Photo: DAVID HECKER | AFP | Getty Images