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The 25 Most Marketable Winter Olympians

Vancouver 2010 Winter Olympics gold medal
Vancouver 2010 Winter Olympics gold medal

As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.

Who are the biggest names for business?

Which athletes are in prime position for speaking engagements?

And how much money-making potential do they have?

Who are the 25 Most Marketable Winter Olympians in 2010?

Click here to find out!

Questions? Comments? SportsBiz@cnbc.com