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Favorite Brands of the Boomer Generation

Parent Company: Levi Strauss (Private)

"Though Levi’s has been around since the 1850’s, the brand became the symbol of James Dean-inspired rebellion a century later. Still, it’s boomer appeal didn’t end in the 1950’s; the brand was marketed with music from Jefferson Airplane during the swinging ‘60s and decades later Levi’s Dockers accompanied desk-bound boomers into the office on casual Friday."