Which Brand Best Captures the Boomer Generation?
By: Baby Boomers, nearly 80 million strong, have been shaping American culture for decades. With an estimated $3 trillion in spending power, what brands this generation chooses can make or break a product.
Judann Pollack, managing editor of Advertising Age, a brand expert and member of the Boomer generation, put together her top picks for the most significant brands and products that have defined the buying habits of a generation.
We want to know what you think. Which brand best captures the Boomers generation? Let us know by picking your favorite among those in our poll. You can also add a comment below with your pick or email us at consumernation@cnbc.com.
For more on Boomers:
Baby Boomers, nearly 80 million strong, have been shaping American culture for decades. With an estimated $3 trillion in spending power, what brands this generation chooses can make or break a product. Which brand do you think best captures this generation?
