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Which Brand Best Captures the Boomer Generation?
Published:
Monday, 1 Mar 2010 | 11:02 AM ET
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By: Christina Cheddar Berk
News Editor
News Editor
Baby Boomers, nearly 80 million strong, have been shaping American culture for decades. With an estimated $3 trillion in spending power, what brands this generation chooses can make or break a product.
Judann Pollack, managing editor of Advertising Age, a brand expert and member of the Boomer generation, put together her top picks for the most significant brands and products that have defined the buying habits of a generation.
We want to know what you think. Which brand best captures the Boomers generation? Let us know by picking your favorite among those in our poll. You can also add a comment below with your pick or email us at .
For more on Boomers:
- The Case for Annuities Grows as More Boomers Retire
- Boomers: Action Plan If You're 50 and Haven't Saved A Dime
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