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Just How Loyal Are Apple Customers?

Friday, 12 Mar 2010 | 5:44 PM ET

Some people are PCs and others are Macs. And there’s no denying the Macs are fiercely loyal.

They’re so loyal that they flocked to Apple’s website Friday to be among the first to order the iPad. And it won’t even ship until April 3rd, almost a month from now.

As you may know, the iPad generated a great deal of interest ever since it was introduced in late January.

Essentially a tablet computer, it allows users to watch video, listen to music, play games, surf the Web or read electronic books. The iPad also runs most of the 150,000 applications made for the iPod music player and the iPhone.

The cheapest model, with Wi-Fi connectivity and 16GB of memory, is $499 but prices run up to $829, largely for more memory.

Reviewers have been mixed on whether the iPad will become as ubiquitous as iPod, which controls over 70 percent of the market for MP3 players.

Apple: Select Tech Higher?
The Fast Money team discusses whether tech will go higher with iPad orders starting today.

What’s the trade?

Morgan Stanley analyst Katy Huberty forecast iPad sales of six million units this year, a figure she acknowledges is above the "consensus" of between three and four million units.

I can’t help but wonder what this all means for Dell , says Karen Finerman. I use computers less because I use smartphones more. As things stand now that's a problem for Dell.


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Trader disclosure: On March 12, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Grasso Owns (TSO), (AAPL), (ABK), (ASTM), (BA), (BAC), (BGP), (C), (COST), (CSCO), (PFE), (PRST), (V), (WMT), (FAZ); Edwards Owns (ARO); Edwards Owns (BAC) For Clients; Edwards Owns (GS) For Clients; Edwards Owns (JPM) For Clients; Edwards Owns (MS) For Clients; Edwards Owns (WFC) For Clients; Nations's Firm Trades And Has Positions In S&P Options; Gordon Is Short Australian Dollar; Finerman's Firm Is Short (IYR), (IJR), (MDY), (SPY); Finerman's Firm Is Long S&P Puts; Finerman Owns (AAPL); Finerman's Firm Owns (BAC), (BAC) Leap; Finerman Owns (BAC), (BAC) Preferred; Finerman's Firm And Finerman Own (GOOG); Finerman's Firm And Finerman Own (JPM); Finerman's Firm Owns (SKS), (TJX); Finerman's Firm Is Short (USO); Finemran's Firm And Finerman Own (WFC) Preferred; Seymour Owns (AAPL), (BAC), (INTC); Strazzullo Is Short (SPY) As A Hedge; Strazzullo Owns (GLD)

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