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The Most Profitable NCAA Tournament Teams

By: Darren Rovell, Sports Business Reporter | 14 Mar 2010 | 06:28 PM ET
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Most Profitable Tournament Teams
Photo: Getty Images
By Darren RovellPosted 14 March 2010Which 2010 NCAA men’s basketball tournament team pulls in the most money? Each year, schools are required to file their profits with the US government as part of their Equity in Athletics requirement, presented here are the most recent information available, from the 2008-09 season. The numbers are based on the school’s own reporting and each school classifies its costs and profits differently. Duke, for example, reported a $2 million loss for its basketball program last year and so they have not made it onto this list. The Blue Devils did not, in fact, lose money. Duke says that some revenue pulled in was not specifically assigned back to the basketball program, and instead sent to other areas of the school. So, which NCAA tournament teams are the most profitable? Click ahead to find out!

15. Xavier Musketeers
Photo: Joe Robbins | Getty Images
Profit reported: $4,853,052 Shoe & Apparel Deal: Nike Arena: Cintas Center Capacity: 10,250

14. Georgia Tech Yellow Jackets
Photo: Scott Cunningham | Getty Images
Profit reported: $5,334,856 Shoe & Apparel Deal: Nike/Russell Athletic Arena: Alexander Memorial Coliseum Capacity: 9,191

13. Pittsburgh Panthers
Photo: Charles LeClaire | Getty Images
Profit reported: $5,762,520Shoe & Apparel Deal: NikeArena: Petersen Events CenterCapacity: 12,508

12. Oklahoma State Cowboys
Photo: Getty Images
Profit reported: $5,886,238 Shoe & Apparel Deal: Nike Arena: Gallagher-Iba Arena Capacity: 13,611

11. Maryland Terrapins
Photo: G. Fiume | Getty Images
Profit reported: $5,902,659 Shoe & Apparel Deal: Underarmour Arena: Comcast Center Capacity: 17,950

10. Kentucky Wildcats
Photo: Getty Images
Profit reported: $6,157,308 Shoe & Apparel Deal: Nike Arena: Rupp Arena Capacity: 23,000

9. Michigan State Spartans
Photo: Getty Images
Profit reported: $6,561,127 Shoe & Apparel Deal: Nike Arena: Breslin Student Events Center Capacity: 16,280

8. Texas Longhorns
Photo: Joe Robbins | Getty Images
Profit reported: $6,878,617 Shoe & Apparel Deal: NikeArena: Frank Erwin Center Capacity: 16,755

7. Tennessee Volunteers
Photo: Getty Images
Profit reported: $7,111,804 Shoe & Apparel Deal: Adidas Arena: Thompson-Boling Arena Capacity: 21,000

6. Kansas Jayhawks
Photo: Getty Images
Profit reported: $7,517,783 Shoe & Apparel Deal: Adidas Arena: Allen Fieldhouse Capacity: 16,300

5. Minnesota Golden Gophers
Photo: Jonathan Daniel | Getty Images
Profit reported: $7,843,045 Shoe & Apparel Deal: Nike Arena: Williams Arena Capacity: 14,625

4. Syracuse Orange
Photo: Marc Squire | Getty Images
Profit reported: $9,032,878 Shoe & Apparel Deal: Nike Arena: Carrier Dome Capacity: 33,633

3. Wisconsin Badgers
Photo: Getty Images
Profit reported: $9,454,260 Shoe & Apparel Deal: Adidas Arena: Kohl Center Capacity: 17,190

2. Ohio State Buckeyes
Photo: Getty Images
Profit reported: $11,417,941 Shoe & Apparel Deal: Nike Arena: Jerome Schottenstein Center Capacity: 19,200

1. Louisville Cardinals
Photo: Getty Images
Profit reported: $16,869,659Shoe & Apparel Deal: Adidas Arena: Freedom Hall* Capacity: 18,865*The Cardinals played their final game in Freedom Hall on March 6, 2010

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