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Tiger Woods—What’s 5 Minutes Worth?

This blog was written by CNBC sports business producer Tom Rotunno.

Tiger Woods
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Tiger Woods

Tiger Woods may have lost a few key sponsors since his November car accident and the resulting fallout, but he continues to draw attention for those that have stood by him.

Woods, who granted five-minute interviews to ESPN and Golf Channel, wore a Tiger Woods hat, Nike sweater and Tag Heuer watch during the interviews.

Eric Wright of Joyce Julius & Associates tells CNBC the branding exposure for the combined Nike brands is worth an estimated $2.4 million. Tag Heuer, which received a four second close-up as Woods modeled his new Buddhist bracelet, received $5,000 worth of exposure.

These projected values are calculated with all multiple showings on ESPN and Golf Channel taken into consideration, from the original airing through tonight at midnight.

Questions? Comments? SportsBiz@cnbc.com

Symbol
Price
 
Change
%Change
NKE
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