Adidas is hoping to inspire consumers with basketball star Derrick Rose's tale of recovery from an ACL injury with a campaign that gives consumers a peek behind the scenes. They also are not waiting for Rose's return to launch a new line of shoes and apparel under the D Rose logo.
Mark Zuckerberg gives his first interview since the Facebook IPO; Ex-JCP exec joins the GAP; Steve Wynn releases a scathing statement on Joe Francis and Ford may soon have a CEO succession plan.
Consumers can't seem to get enough of craft beer. Now some hamburger chains are hoping to capture a piece of the craft beer momentum.
What happens when you combine the power of live online broadcasting with extreme-eating contests?
As milk falls out of favor with consumers, Dean Foods is determined to make the white beverage sexy again.
Chipotle Mexican Grill's lifted the veil on its guacamole recipe in a post on its website.
McDonald's hotly anticipated turnaround plan went over like a limp fry on Monday.
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