One of the best known slogans in advertising is making a comeback. MillerCoors is bringing back the tagline “It’s Miller Time”, made famous in the 1970’s during its use with Miller High Life and brought back a second time for Miller Lite from 1997 to 2002.
It appears the fastest way to growth for many beer companies is to look beyond beer. The latest example came Tuesday when Molson Coors Brewing announced it is launching Coors Light Iced Tea in Canada next month, with a possible U.S rollout at a later date.
Forget Dow 13,000, for an indication of which direction the economy may be heading look no further than Napa Valley. After a record $3.1 million in wine was sold at the Premier Napa Valley trade auction this past weekend, it appears the economy may be looking up.
Sunoco’s Craft Beer Exchange Program has been a hit with customers since it began as a pilot program in 12 locations in Western New York in July 2011. The company expanded the program last fall across the state of New York and announced Friday it would be bringing the concept to South Carolina.
Yuengling, which already bills itself as “America’s oldest brewery,” will now have to share the “Largest American Brewer” title with the Boston Beer Company.
The Boston Beer Company will announce a first-ever partnership between the maker of Sam Adams and the Boston Athletic Association, the organizer of the Boston Marathon to brew a special beer for the race.
In this age of Facebook and Twitter, capitalizing on new media is both an opportunity and a conundrum for many companies. Social media can be a great way to connect and stay top-of-mind with consumers, but how can you really quantify what a “like” on Facebook is worth? This is a question the country’s No. 3 craft brewer recently set out to answer, and it now says it’s determined what its Facebook fans mean to its bottom line.
Coors Light recently made national headlines when, according to industry trade publication Beer Marketer's Insights, it passed Budweiser as the No. 2 best-selling beer in the U.S. in 2011, but a lesser known beer quietly put up some impressive numbers of its own: Modelo Especial.
General Mills changed its Facebook policy: if you 'like' their brands or download coupons, you forfeit the right to sue.
Chipotle's feeling the food cost pinch too and plans to pass along some of its increased costs to customers soon.
Shares of major drink makers got battered on Thursday after Diageo and Rémy Cointreau posted poor results.
From spiced bourbon to a new #nevertamed campaign, here's what Wild Turkey is doing to capitalize on the bourbon boom.
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